Cookie Policy

Last Updated: [5th March 2025]

Welcome to Smartestree.com (“Smartestree,” “Site”), owned and operated by NXTWORX LTD (Registration Number: 16270595), with its registered address at 50 Princes Street, Ipswich, Suffolk, England, IP1 1RJ, United Kingdom (“we,” “us,” “our”). This Cookie Policy explains how we use cookies and other tracking technologies when you visit or interact with the Site. By continuing to browse or use our services, you consent to the practices described in this Policy.

1. WHAT ARE COOKIES?

Cookies are small text files placed on your device (computer, smartphone, tablet) as you visit a website. They enable the site to remember your actions or preferences for a certain period and help with functions such as navigation, storing settings, and analyzing site performance. Cookies may also be used to deliver targeted content or advertising.

Common categories of cookies include:

• Session Cookies: Remain active only during your current browser session; these are deleted once you close your browser.
• Persistent Cookies: Stored on your device for a specified time, allowing the site to “remember” your settings or preferences across sessions.
• First-Party Cookies: Set directly by the website you visit.
• Third-Party Cookies: Placed by external services (e.g., analytics or advertising providers) to help them deliver features or track usage patterns.

2. TYPES OF COOKIES WE USE

1. Essential Cookies
   These cookies are vital for the Site’s basic functions. They help with security, load management, and user login. Disabling them could make parts of the Site inaccessible or unstable.
2. Performance & Analytics Cookies
   We deploy these cookies to collect anonymized data on how users navigate and interact with our Site. They help us understand which pages are most popular, identify potential technical issues, and optimize overall performance. For instance, we may use third-party tools like Google Analytics to gauge visitor activity and user flow.
3. Functional Cookies
   These cookies store preferences (e.g., language, location) and help tailor the Site to your needs, so you don’t have to re-enter your preferences each time you visit.
4. Advertising & Targeting Cookies
   We may allow third-party advertising partners to place cookies on your device to deliver relevant ads and measure campaign effectiveness. These cookies track which ads you have seen and how you interact with them.

3. WHY WE USE COOKIES

We use cookies for several important reasons:

• Improving User Experience: Cookies help personalize your visits, remembering user choices and enhancing the overall functionality of the Site.
• Optimizing Performance: By analyzing aggregated visitor data, we can better understand user behavior and refine Smartestree accordingly.
• Maintaining Security: Certain cookies safeguard user sessions and protect login credentials, reducing fraudulent activities.
• Marketing & Advertising: Cookies enable us (and authorized partners) to show content or offers that align with your interests.

4. HOW TO MANAGE OR DISABLE COOKIES

You have full control over how cookies are stored on your device. Most browsers allow you to manage or delete cookies within their settings:

• Accept or Reject Cookies: You can typically accept all cookies, reject all cookies, or receive a prompt each time a cookie is offered.
• Delete Existing Cookies: Browsers also let you remove stored cookies at any time.

Please note that blocking certain categories of cookies (especially essential or functional cookies) may impact your experience on the Site, preventing some features from functioning properly. For browser-specific instructions on adjusting cookie preferences, consult the help documentation for:

• Google Chrome
• Mozilla Firefox
• Safari (Desktop & Mobile)
• Microsoft Edge
• Opera

5. THIRD-PARTY TOOLS AND COOKIES

We sometimes work with external providers to enhance our Site’s capabilities. Examples include:

• Analytics Providers: Services like Google Analytics place cookies to track visitor interactions and improve site performance.
• Advertising Partners: Third-party ad platforms may track user behavior to show relevant ads.

We do not control these third-party cookies directly. For detailed information on how these providers handle data, we recommend reviewing their respective privacy or cookie policies. If you prefer to limit such tracking, you can disable or block third-party cookies through your browser settings or opt out where applicable.

6. CHANGES TO THIS POLICY

We may update this Cookie Policy periodically to accommodate new technologies, regulatory requirements, or changes in our business practices. Any modifications will be posted on this page, with an updated “Last Updated” date. We encourage users to review our Cookie Policy occasionally to stay informed of how we use and protect their data.

7. CONTACT US

If you have any questions, concerns, or feedback about this Cookie Policy, or if you would like further information on how cookies are used on Smartestree, please get in touch:

NXTWORX LTD
50 Princes Street,
Ipswich, Suffolk, England, IP1 1RJ, United Kingdom
Email: hey@smartestree.com

By continuing to use our Site without adjusting your browser settings to block or disable cookies, you consent to our use of cookies and similar technologies as described in this Policy. If you do not agree with any part of this Cookie Policy, please modify your cookie settings or discontinue using the Site.