Privacy Policy

Last Updated: [5th March 2025]

This Privacy Policy explains how NXTWORX LTD (Registration Number: 16270595), operating at 50 Princes Street, Ipswich, Suffolk, England, IP1 1RJ, United Kingdom, and doing business through Smartestree.com (“Smartestree,” “we,” “us,” or “our”), collects, uses, discloses, and protects your personal information. By accessing or using our website (“Site”), you consent to the practices described in this Policy.

1. INTRODUCTION

1. Scope
   This Privacy Policy applies to all users (“you” or “your”) who visit Smartestree or engage with our services. We are committed to handling your data in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and any other relevant legislation.
2. Acceptance
   By using our Site or placing orders through it, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree, please discontinue using Smartestree.

2. INFORMATION WE COLLECT

1. Automatically Collected Data
   When you visit or browse the Site, certain data may be collected automatically to enhance performance and user experience, such as:
   • Browser type and version
   • Device type (e.g., mobile, desktop)
   • Operating system and language settings
   • IP address and approximate geolocation
   • Pages visited, time spent on the Site, and general usage patterns
2. Cookies and Similar Technologies
   We employ cookies and related tracking methods to:
   • Understand how visitors navigate our Site
   • Analyze traffic for performance improvements
   • Personalize certain features or remember your preferences
   You can manage cookies in your browser settings. Blocking or deleting cookies may affect some site features.
3. Personal Data You Provide
   We may request personal data when you:
   • Register for an Account: Name, email address, login credentials
   • Place an Order or Make a Payment: Billing address, partial payment card details (we do not store full card numbers)
   • Contact Support: Message content, attached files, additional contact details
   This data helps us fulfill orders, process payments, and communicate with you about any requests or issues.

3. HOW WE USE YOUR DATA

We use your personal information to:

1. Deliver Services
   • Process and complete your orders
   • Provide relevant project updates or notifications
2. Improve the Site
   • Analyze usage patterns to enhance navigation and performance
   • Monitor and resolve technical problems or user concerns
3. Provide Support
   • Address questions, troubleshoot issues, and facilitate communication
   • Maintain user account security and verification
4. Conduct Marketing (If Applicable)
   • With your consent, send promotional messages or special offers
   • Tailor marketing based on your interests and interactions

We do not sell or rent your personal data to third parties under any circumstances.

4. DATA RETENTION

We retain your personal data only as long as necessary to fulfill the purposes described in this Policy, including:

• Processing and delivery of orders
• Resolving disputes, troubleshooting problems, or enforcing our Terms & Conditions
• Complying with legal obligations

When data is no longer needed, we securely erase or anonymize it in compliance with applicable laws.

5. YOUR RIGHTS AND CHOICES

Under GDPR and other relevant data protection legislation, you may have the following rights regarding your personal information:

1. Right of Access
   You can request a summary of the personal data we hold about you, along with information on how and why we process it.
2. Right to Rectification
   If any of your personal information is incomplete or incorrect, you can request that we update or correct it.
3. Right to Erasure (“Right to be Forgotten”)
   You may ask us to delete your personal data if it’s no longer required for our services or other legitimate business purposes.
4. Right to Object
   You can object to certain data uses, such as direct marketing or profiling.
5. Right to Restrict Processing
   If you contest the accuracy or lawfulness of our data processing, you can request limited use while we address your concern.
6. Right to Data Portability
   In specific circumstances, you can ask us to provide your data in a structured, commonly used format for transfer to another service provider.
7. Right to Withdraw Consent
   Where our processing relies on your consent, you may withdraw it at any time. This does not affect the legality of any processing carried out before your withdrawal.

For questions or to exercise any of these rights, please email hey@smartestree.com. We may verify your identity before fulfilling your request.

6. REQUESTING DATA DELETION

1. How to Initiate a Deletion
   If you would like to request that we remove specific or all personal information we have collected from you, email us at hey@smartestree.com with “Data Deletion Request” in the subject line.
2. Verification
   • We may request information such as your account’s registered email address, billing details, or the last four digits of a payment card used on our Site.
   • If you do not have an account or cannot provide enough details to confirm your identity, we may be unable to fulfill your deletion request.
3. No Discrimination
   We will not penalize you in any way for exercising your data protection rights.

7. DISCLOSURE AND THIRD-PARTY LINKS

1. Third-Party Service Providers
   We may use trusted partners to help us operate our Site or deliver services (e.g., payment processors, cloud storage, analytics). These providers are bound by contracts that require them to keep your data confidential and use it exclusively for authorized purposes.
2. Legal Requirements
   If required by law, regulation, or court order, we may disclose personal data to comply with legal obligations or protect our rights and interests.
3. External Links
   Smartestree may link to third-party websites. We are not responsible for the content, practices, or privacy policies of those external sites. We encourage you to review each site’s policy before sharing any data.

8. SECURITY MEASURES

1. Our Commitment
   We implement industry-standard security measures designed to protect your personal data from unauthorized access or disclosure. This includes SSL encryption on our Site and secure servers operated with stringent access controls.
2. Limitations
   Despite our best efforts, no system is fully immune to potential security breaches. Use of the internet carries inherent risks. We encourage you to keep your login credentials confidential and to report any suspicious activity to us immediately at hey@smartestree.com.

9. INTERNATIONAL DATA TRANSFERS

1. Data Location
   We may process and store your personal data in locations outside your home country. In such instances, we ensure compliance with cross-border data transfer requirements (e.g., Standard Contractual Clauses) to uphold GDPR or similar standards of data protection.
2. Company Offices
   Our primary place of business is in the United Kingdom, but some operations, customer service, or technical support might be handled in other jurisdictions, strictly under lawful data processing agreements.

10. CHANGES TO THIS PRIVACY POLICY

We reserve the right to amend this Privacy Policy at any time to reflect evolving legal, operational, or service needs. When updates occur, we will revise the “Last Updated” date at the top of the policy. Continued use of Smartestree after any amendments indicates your acceptance of the updated policy. We encourage you to review our Privacy Policy periodically.

11. CONTACT US

For further information regarding this Privacy Policy or to exercise any of your data protection rights, please contact us at:

NXTWORX LTD
50 Princes Street,
Ipswich, Suffolk, England, IP1 1RJ, United Kingdom
Email: hey@smartestree.com

By visiting or using Smartestree, you agree to this Privacy Policy and our commitment to protecting your personal data while providing you with high-quality services.